Barbara "WebMama" Coll is a search engine specialist a pioneer of search engine marketing (SEM), and an internationally recognized leader in search engine optimization (SEO).

Coll founded WebMama.com Inc. in September 1996, and in 2003 Coll established the global, non-profit Search Engine Marketing Professional Organization (SEMPO). She is also a veteran (6 years) speaker at the Search engine approaches conferences . Barbara is a past member of the advisory board of the Internet marketing conference Ad:tech

Biography

Coll was born in 1960 and raised in Ottawa, Canada. She received a Bachelor of Engineering from Carleton University in 1986, and moved to Silicon Valley soon thereafter. This move allowed her to live in the midst of emerging technology, and all things Internet. After working with technology giants Sun Microsystems, and Ipsilon, Coll founded WebMama to help people understand the value of search generated traffic

In addition to paid work, Coll offered her skill set on a voluntary basis to the Forum for Women Entrepreneurs and the Children's Discovery Museum,. Just before the company moved to its world headquarters in Palo Alto, in 2001, Coll started working with Google to help define their new paid advertising product.

Coll is also the president of the California branch of the Carleton Alumni and was profiled by Michelle Lavoie for the Carleton University Magazine in 2001.

Coll now lives in Menlo Park, California with her husband and son.