Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogs with customers and explain features of their products and services.

Typical Blog marketing companies are PayPerPost, Blogsvertise, Blogitive and BlogPayz. Each of these Blog marketing companies vary in ways of servicing advertisers and bloggers. This growing trend of internet marketing in the advertising industry has grown rapidly since the inception of PayPerPost.