Daniel Laury is an internet entrepreneur who founded the site LuckySurf.com, which represented an early form of the cost-per-click business model that has become an important marketing strategy in the online world.

Early life

Daniel Laury was born July 30, 1962. He spent his youth in France. He holds an MBA from ESSEC, class of 1985, and studied law at Pantheon-Assas Paris II University in parallel. He served as a Naval Reserve Officer in the French Navy for 18 months and subsequently moved to the United States of America to start working with the prestigious investment bank Brown Brothers Harriman & Co. in New York. While at BBH & Co he graduated as a Series 7 registered representative and followed training for becoming a Chartered Financial Analyst.

Early businesses

As an investment banker, Daniel co-wrote the Dictionnaire Encyclopédique de la Finance in 1989 – 1990 and contributed to regular articles in several economic newspapers such as l'Agefi.

After several years spent with BBH in New York and Paris, he founded his first start up based on a patented shrink-wrapping technology to protect luggage when carried by airlines. He created Probag, an airport equipment company that now serves airlines and airports around the world with luggage protection services and operates a successful e-commerce website, lebagage.com. For his patent and the company's exceptional growth in the 1990s he received France's Prix de la Creation d'Entreprise in 1996 awarded by the President of the Senate, René Monory.

Simultaneously he served as an advisor or consultant to several organizations, including the investment committee of Dassault Developpement, a leading French venture capital firm, and was asked to contribute to a special report on French medium and small enterprises published by the Conseil Economique et Social in 1995.

LuckySurf.com

In 1999 he moved back to the United States of America and went on to create LuckySurf.com, a website he co-founded, that eventually became the seventeenth most visited site in the world by December 2000 according to Media Metrix and contributed to create the online marketing business model of the Cost Per Click (CPC) that companies like Google now use as their core business model. LuckySurf became of one of the few online ventures of the late 1990s to generate significant revenues and profitability.

He transformed LuckySurf in 2002 and renamed it LSF Network to survive the Internet crisis and founded LSF Interactive in 2005, and has since led the two organizations to their current position as a global leader in online marketing. In 2007 his company was recognized as one of Inc 5000's fastest growing private companies in America by Inc. (magazine). LSF Interactive has become a leader in search engine marketing, search engine optimization and pay for performance online advertising. Daniel Laury coined the term Reverse Advertising to describe his company's services and the new business model he has applied to online advertising.

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