The Latitude Group is a UK search engine marketing agency that specialises in pay-per-click advertising and search engine optimisation. It was founded in 2001 by Dylan Thwaites and is headquartered in London with offices in Cheshire, with more than 100 employees.

Latitude's stated aim is to help companies achieve the best possible position on search engines' results pages and obtain high click through rates and ROI from online marketing. Latitude's services are underpinned by COBRA, a unique bespoke bidding, reporting and tracking software product that has Microsoft Gold Accreditation, and include Latitude Organic, a specialist search engine optimisation offering, and Latitude White, a self-managed search marketing service for companies with limited online marketing budgets.