Off page optimisation (off-page SEO) are approaches for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Instances of off page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be thought of off-page optimization. These include:

Public relations

Article distribution

Social networking via sites like Digg and Slashdot

Link campaigns, such as asking complementary businesses to give links